Are you familiar with Lalique? The French crystal maker recently hosted private viewings in the United States for its new collection of necklaces.
The pieces are a part of the brand’s first fine jewelry collection in more than 100 years, inspired by Lalique’s founder Rene Lalique’s sketches of wings drawn in the late 19th to early 20th centuries. A four-part series, each part showcases pieces representative of nature’s elements: fire, air, earth and water.
One piece in particular, Vesta, was available for viewing and purchase – given the viewers were willing to dish out $800,000 for it. The piece was only available for purchase during the boutique showings, and is now unavailable in the United States.
The event took place in four different Lalique boutiques throughout the country, where enthusiasts were able to meet with Quentin Obadia, the creative director of Lalique’s jewelry division. The purpose of the private showings was to put a personal face on the brand and to share inspiration behind its luxury designs. It hopes to build a larger bond with clients as well as brand loyalty.
Courtesy of Luxury Daily