A study conducted by Karus Chains earlier this year discovered that more than 353,000 searches had been conducted for ‘Cartier Love bracelet’ on Google each month, making it the most popular piece of jewelry on the internet. The Cartier Love bracelet was miles ahead of the second most-wanted piece, which was a ‘Tiffany & Co. engagement ring’, with just over 85,000 monthly searches.
The most popular jewelry item on the internet carries a large price tag of over $19,000. The love collection remains an iconic symbol of love that transgresses convention. The oval shape, screw motifs, and elegance establish a timeless piece that gives tribute to passionate romance. Cartier first sold the bracelet as unisex pairs back in 1969. It was a statement necklace for the “make love, not war” generation, designed for men and women who were in love, regardless of their marriage status.
Cartier cleverly arranged a marketing stunt for its launch where they gave 25 celebrity couples a matching set. The idea of screwing yourself into the bangle with the solid-gold screwdriver was new and exciting. The Love bracelet captured the hearts of long-time Cartier clients such as the Duchess of Windsor and Elizabeth Taylor and also attracted new ones such as movie stars Julie Andrews.
Over the last few years, the number of celebrities sporting the bangles has increased greatly and the Love bracelet has remained a symbol of status and style. In 2016 celebrities such as Sienna Miller, Cameron Diaz, and Kylie Jenner have been seen wearing the Love bracelet.