Paying top dollar

for your diamonds since 1980

Contact Us Today

A Girl’s Best Friend

Posted on November 30th, 2015 by Goldman Buyer

How much do we know about diamonds? We know they sparkle, they shine, and are the most necessary component of any proper proposal. However, there is a list of characteristics about diamonds that we don’t always consider, those which help to distinguish them in rarity, clarity, and worth.


Diamonds come in different colors, shapes, sizes, and are cut in numerous ways to best emphasize their attributes and individual beauty. Whether it be a princess or emerald cut, or a stunning one carat gem, the beauty in each of these does not dissipate, but quality is dependent on everything from size to shape to clarity level.



The 4C’s

The standard to which all diamonds are held to determine their quality was first created by the Gemological Institute of America (GIA). This standard includes what is called the 4C’s, which stands for color, clarity, cut, and carat weight. This standard is what creates the distinction between all diamonds in the world today, but how does it work, you may ask?


First, we face the issue of color. There are very beautiful diamonds in various colors such as pink, blue, yellow, red, green, and more. However, the more popular variety and typical type of diamond you will find in a store is the kind where the less color, the better.


The GIA color scale determines a gem’s color quality based off a grading system, where the lower the letter (such as X, Y, Z) the more color in the diamond, and therefore the less value it holds. The higher on the scale (like D, E, and F), the less color there is obscuring the stone’s vibrancy. This brings us to the next important factor in the 4C’s: Clarity.


Clarity is determined by the purity of a diamond. The fewer flaws and blemishes in a stone, the more valuable it is. To establish the overall clarity of a diamond, a professional diamond grader must consider and inspect six categories of imperfection, which you can view here: 4cs/diamond-clarity


Cut follows clarity, which is a little more complex than just a princess versus an emerald cut. A diamond’s ability to reflect light, lending that glamorous sparkle these gems are known for, depends on cut grade. Cut grade ranges from poor to excellent depending on the brightness, fire, and scintillation. All of these qualities deal with light, such as how it reflects against the stone’s surface, internal light reflection, scattering of white light into the various colors of the rainbow, sparkle, and the pattern of light and dark areas caused by inner reflections.
Finally, we come to carat weight. This is not the size of a diamond, though it is obviously affected by that, but the actual weight of a diamond. Price usually increases with carat weight. However, two diamonds with the exact same carat weight may differ in price due to the other three factors of the 4C’s scale.


Know Your Glitz

Diamonds are a popular and beautiful aspect of society’s culture. We offer them as gifts in jewelry all the time, whether it is an engagement ring, an anniversary necklace, or a pair of diamond earrings. There are hundreds of occasions for receiving, wearing, and gifting these precious stones. Before you make your next purchase, do your research so you know what to expect and exactly what you’re buying.



← Back

Customer Testimonial

Had a Great Experience

"I drove all the way from the south side just to sell my silver to Chicago Gold Gallery because of the knowledge and professionalism I received on the phone. They gave me top dollar for my silver and were so fast and friendly. I definitely recommend this business!"

Date: 10/27/2017 • 5 / 5 stars ★★★★★

Can't say enough about this place.

This is the most welcoming, non-pretentious place to do business! I was researching where to sell sterling silver I had and ended up choosing here based on the other great reviews. They walked me through the whole process and answered my questions. I got a great price for my items & will go there again.

Date: 09/17/2018 • 5 / 5 stars ★★★★★

Love this place!

Chrissy & Joe are all super friendly and easy to work with. I trust them and they will do whatever they can to help you including giving you advice on what you have or what you should look for. I won't ever go anywhere else and I've recommended it to several friends.

Date: 08/02/2015 • 5 / 5 stars ★★★★★

I would do business with them again

I had a large collection of silver coins sitting in my safe deposit box for 15+ years. Chrissy was so friendly and helpful she even gave me advice about coins I didn't know. She was more than happy to help me for over an hour in between taking care of other customers. They really did give me top dollar for my coins. Whether you are new or a pro with coins, I can highly recommend you take them here!

Date: 02/22/2020 • 5 / 5 stars ★★★★★

Don't Hesitate to call...

I find that Joe at Chicago Gold Gallery consistently offers and pays more for my coins than coin dealers in Chicagoland. He's very nice and easy to deal with. Don't hesitate to call him and preferably visit him.

Date: 12/04/2015 • 5 / 5 stars ★★★★★

How to Reach Us?

Get Directions

Contact Us

Get the most for your valuables.

1236 W. Devon Avenue
Chicago, IL 60660

Phone: 773-338-7787 Email:

Hours: Mon-Sat: 9am-6pm

Especially Wanted

  • Gold & Silver Coins
  • Bullion Gold, Silver, & Platinum
  • Scrap & Old Gold
  • Sterling Silverware
  • Dental Gold
  • Coins & Coin Collections
  • Franklin Mint
  • Collectibles
  • Rare Coins
  • Antique & Modern Jewelry
  • Diamonds
  • Watches - Rolex, Patek Philippe
  • Broken Jewelry
  • Tiffany & Company - Cartier
  • Vintage & Modern Guitars