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The 4 C’s

Posted on March 13th, 2014 by Goldman Buyer

It is never a good idea to go blindly shopping for a diamond without doing your research. Whether you are shopping for an engagement ring or another piece of jewelry, you should know the GIA’s grading system: the 4 c’s.

The COLOR of a diamond is graded with letters. “D” means colorless; which is extremely rare. “E” and “F” are excellent, and “G” and “H” are still beautiful to look at. As you keep moving down the scale, you will notice colors, usually a yellowish tint.

CLARITY measures flaws in the diamond, also known as inclusions. You may notice clouded areas or small spots within the stone. Clarity grades start with SI (slightly included), then to VS (very slightly included) and VVS (very, very slightly included); all of which are unseen to the naked eye.

Workmanship is measured by CUT – the only grade that doesn’t look at the diamond’s natural qualities. The shape in which a stone is cut makes a difference in luminosity, and certain cuts can hide flaws better than others. The best rating for cut is “rare;” around one-third of diamonds are rated “fair,” “good” or “very good.”

CARAT measures the diamond’s weight. Your specific taste and price range will determine the carat you choose – there is no “ideal” diamond size. Some prefer a smaller stone, while some prefer a larger stone.

Knowing these facts will make the diamond buying process a little easier. With the help of a professional jeweler, you will find the perfect diamond for a loved one.


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"I drove all the way from the south side just to sell my silver to Chicago Gold Gallery because of the knowledge and professionalism I received on the phone. They gave me top dollar for my silver and were so fast and friendly. I definitely recommend this business!"

Date: 10/27/2017 • 5 / 5 stars ★★★★★

Can't say enough about this place.

This is the most welcoming, non-pretentious place to do business! I was researching where to sell sterling silver I had and ended up choosing here based on the other great reviews. They walked me through the whole process and answered my questions. I got a great price for my items & will go there again.

Date: 09/17/2018 • 5 / 5 stars ★★★★★

Love this place!

Chrissy & Joe are all super friendly and easy to work with. I trust them and they will do whatever they can to help you including giving you advice on what you have or what you should look for. I won't ever go anywhere else and I've recommended it to several friends.

Date: 08/02/2015 • 5 / 5 stars ★★★★★

I would do business with them again

I had a large collection of silver coins sitting in my safe deposit box for 15+ years. Chrissy was so friendly and helpful she even gave me advice about coins I didn't know. She was more than happy to help me for over an hour in between taking care of other customers. They really did give me top dollar for my coins. Whether you are new or a pro with coins, I can highly recommend you take them here!

Date: 02/22/2020 • 5 / 5 stars ★★★★★

Don't Hesitate to call...

I find that Joe at Chicago Gold Gallery consistently offers and pays more for my coins than coin dealers in Chicagoland. He's very nice and easy to deal with. Don't hesitate to call him and preferably visit him.

Date: 12/04/2015 • 5 / 5 stars ★★★★★

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