Paying top dollar

for your diamonds since 1980

The Gold Standard of Investments

Posted on August 1st, 2013 by Joe G

Whether you are an American spending dollars, a Japanese spending Yen, or a European spending Euros, the international language of currency will always be spoken in gold. Gold is a fixed resource which does not fluctuate in value nearly as much as government currency. In fact, government printed currency is often assigned value by the amount of gold that particular government has in reserve.


True, some gold is used for scientific or electronic uses. Astronaut helmets, for example, sport a visor with a film of gold so thin it is transparent, yet still able to deflect heat and glare. Gold is one of the best metals to conduct electricity, along with silver, but unlike silver, gold does not tarnish or oxidize. Yet technical use accounts for only 15% of the fabricated gold in the world. The other 85% of physical gold sales is used for jewelry.


Gold jewelry today is a symbol of wealth and prestige, but in olden days it was more than that…it was the wealth itself. Gold and diamond buyers were not trying to make themselves or their spouses look pretty, but rather were making it possible to carry their gold reserves on their person at all times. This convergence of the aesthetic and the practical has resulted in a thriving jewelry industry today, and a huge percentage of gold sales online are devoted not to bullion and gold bars, but to bracelets, rings, necklaces, and earrings.


While not everyone wears all of their wealth when they go out the door each morning, more and more people are putting their money into gold as a means of storing wealth and fixing the value of their money. Gold sales have triggered a slew of organizations who offer to pay for any and all pieces of gold the public at large is willing to part with. While doom and gloom analysts point to the devaluation and predicted collapse of the U.S. dollar (the predominant reserve currency for most of the world) as a major push behind the current rush on gold sales, smart investors know what they have always known…gold is just a good investment.

← Back

Customer Testimonial

Had a Great Experience

I have dealt in coins and metals since the 80s. Had dealings with many dealers. Got scammed by a few. Chicago Gold is the only one I would recommend to my family or friends. Have your valuables appraised by them before you sell.

Date: 05/12/2022 • 5 / 5 stars ★★★★★

Awesome place!

What a super knowledgeable gemologist. After all that experience also they are soooo willing to help and answer all the questions I had. Excellent experience. They went above and beyond for me. Highly recommended. Super trustworthy.

Date: 01/20/2022 • 5 / 5 stars ★★★★★

I'll be back

Cashed in some silver coins and received a very fair exchange. Joe and Chris, were very friendly, and comfortable to deal with. Came back with some jewelry, and received a rough appraisal...again no pressure.

Date: 11/15/2021 • 5 / 5 stars ★★★★★

I would do business with them again

I found the Chicago Gold Gallery to be a very honest and reputable shop. I would highly recommend this store to anyone buying and selling their possessions.

Date: 05/01/2021 • 5 / 5 stars ★★★★★

How to Reach Us?

Get Directions

Contact Us

Get the most for your valuables.

1236 W. Devon Avenue
Chicago, IL 60660

Phone: 773-338-7787 Email:

Hours: Mon- Fri: 10:15am-6pm, & Sat: 10:15am-5:00pm

Especially Wanted

  • Gold & Silver Coins
  • Bullion Gold, Silver, & Platinum
  • Scrap & Old Gold
  • Sterling Silverware
  • Dental Gold
  • Coins & Coin Collections
  • Franklin Mint
  • Collectibles
  • Rare Coins
  • Antique & Modern Jewelry
  • Diamonds
  • Watches - Rolex, Patek Philippe
  • Broken Jewelry
  • Tiffany & Company - Cartier
  • Vintage & Modern Guitars